West Virginia Brand Refresh
Starting with the logo, West Virginia wanted to change the way people perceived the state. These executions
use elements that reinforce West Virgina as a place of adventure, natural beauty and serenity while elevating and revitalizing the brand.



Identity +

Print +
mobile +
Out Of Home +
ads
Logo


Alternate Logos


Alternate Logos


Logo


brand print ad


brand print ad


brand print ad


tactical print ad


tactical print ad


tactical print ad



mobile app


mobile app


out of home installation